BEFORE YOU REGISTER

Please also send an email to:  damamelbourne@gmail.com  to indicate that you have registered (for security purposes - otherwise you will not be able to enter the building)  An email of instructions to the meeting room will be sent to you via email.

5:30pm start.

Snacks / juice provided

Presentation 5:40pm to 6:40pm. 

Verbish Models: How to Coax Semantics into Your Data Models

If it were as simple as data models vs. process models, our industry would have resolved all the ‘big’ problems many years ago. But it’s not that simple.

In particular, there is the problem of how your company can make better, more consistent, more agile operational decisions. Related to that challenge is how it can retain know-how in a form that is traceable, manageable and redeployable so the loss of baby boomers and/or vital SMEs doesn’t bring the company to its knees. And of course, we could always do a much better job of developing communicating and requirements than we do today. All those things lead inexorably toward structured business vocabularies and business rules.

Most data modeling techniques have always been noun-ish – oriented ultimately to the things to be stored in databases and data warehouses. But there has always been a verb-ish counterpart, best typified by the fact models of Terry Halpin and Sjir Nijssen. 

This presentation examines traditional problems in data modeling that are handled better using fact models. Hear about how you can enhance your data modeling skills to gear up for semantics, as well as become more versatile and effective in your day-to-day practice. Learn why your company needs your special talent a lot worse than it may think!

• What your company really needs for business improvement and innovation
• Why you should care about verbs as well as nouns
• How to make know-how tangible … so it won’t be out-sourced
• Data models that aren’t just “data” models
• What you need to know about business rules

Speaker Biography - Ronald G. Ross

Ronald G. Ross is recognized internationally as the "father of business rules." He has Chaired the annual Business Rules Forum since 1997. He was a charter member of the Business Rules Group in the 1980s, and an editor of two landmark BRG papers, The Business Motivation Model and the Business Rules Manifesto. He is active in standards development, with core involvement in SBVR. 

Mr. Ross is Executive Editor of BRCommunity.com and its flagship publication, Business Rules Journal. He is author of eight professional books, including Business Rule Concepts (2009), a just released 3rd edition of his popular, easy-to-read 1998 handbook. Mr. Ross speaks frequently at industry events worldwide. 

Mr. Ross is Co-Founder and Principal of Business Rule Solutions, LLC and is actively engaged in consulting, training and research. He co-developed RuleSpeak®. Mr. Ross gives highly regarded public seminars in North America through AttainingEdge and in Europe through IRM-UK. 

For additional information about Mr. Ross, please visit his personal website at www.RonRoss.info.

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